ArkDes
Ginger Bread House Competition
For over 30 years ArkDes, Sweden’s national center for architecture and design, has been hosting the Gingerbread House competition. Through mischievous and imaginative houses we wanted to convey the energy, playfulness, and joy from all the fantastic gingerbread models and give them life and personality.
Animation for news letters, website and social media.
Posters
Photo: Viktoria Garvare
About the process
ArkDes Gingerbread Houses is an unique exhibition and competition, filled with imaginative gingerbread houses that children, young people, adults, amateurs, and professionals have created side by side.
For the 2021 and 2022 years editions, illustrator Nils Jarlsbo, graphic designer Karin Rosenberg and Studio Daniela Juvall made the visual identity for the exhibition. Through mischievous and imaginative houses we wanted to convey the energy, playfulness, and joy from all the fantastic gingerbread models and give them life and personality.
The illustrated houses were animated and used throught out the exhibition and communication outside the house. xxxxx
Client: ArkDes (Sweden’s national center for architecture and design)
Project: Visual identity for the exhibition and contest Pepparkakshus (Gingerbread house) 2021 and 2022
Creative team: Nils Jarlsbo, Karin Rosenberg, Daniela Juvall.
Read more at arkdes.se
Posters
Social media templates
Promotion videos
To promote the competition and exhibition, we created three animated videos that ran in social media, paid ads and on the website arkdes.se. See all of them below.
First video: Sneak Peek & Save the Date
Second video: Main exhibition promotion
Third video: Vote on your favourite gingerbread house!
Activity sheet for visiting kids, with a quiz and a folding model house for creating your own ginger bread house. Illustrations by Nils Jarlsbo.