Hur du lyckas
i en vit värld
Siduri Poli
Bonnier Forum
Siduri Poli is an award-winning entrepreneur, investor, and author working with tech, branding & diversity. Her debut book How to make it in a white world (Hur du lyckas i en vit värld) became one of the year's most talked-about books and reached over 4 million Swedes.
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Based on stories from her own life, Siduri discusses racism, discrimination, and societal issues and formulates a manifesto with ten concrete principles that coach the reader to realize their ideas.
I was commissioned to create the design for the book cover, as well visuals, animation, and branded clothes for the release. The cover photo portraying Siduri Poli is taken by Louise Helmfrid and the title is written in both Swedish and Assyrian, with help from Aziz Poli.
Client: Bonnier Forum and Siduri Poli, 2020.
Project: Book cover, visuals, animations and merch.
Cover photo: Louise Helmfrid
Assyrian translation: Aziz Poli
Photo of merch for the book release: Daniel Tobar.
Read more at www.siduri.se